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Oh... http://www.tt-spin.de/adidas-beendet-engagement-in-tischtennis-branche/
Adidas will discontinue it's table tennis products and terminiate it's commitment towards table tennis. The reasons behind this are lack of profitability and Adidas want to shift their focus more to profitable business areas.
Adidas main goal in 2007 when they entered the table tennis business was to be the market leader by 2017. Perhaps there goal is to ambitious?
Popular industries such as Butterfly, Donic, DHS, Stiga etc are more difficult to dominate then imagined according to the article.
"In support of the new strategic business plan, and to focus resources and investment on key priorities to accelerate growth, adidas has Decided to discontinue its business table tennis at the end of 2015"
What are your thoughts? I have always felt having Adidas in the table tennis market makes the sport feel cool and perhaps more acceptable to the general public?
Adidas will discontinue it's table tennis products and terminiate it's commitment towards table tennis. The reasons behind this are lack of profitability and Adidas want to shift their focus more to profitable business areas.
Adidas main goal in 2007 when they entered the table tennis business was to be the market leader by 2017. Perhaps there goal is to ambitious?
Popular industries such as Butterfly, Donic, DHS, Stiga etc are more difficult to dominate then imagined according to the article.
"In support of the new strategic business plan, and to focus resources and investment on key priorities to accelerate growth, adidas has Decided to discontinue its business table tennis at the end of 2015"
What are your thoughts? I have always felt having Adidas in the table tennis market makes the sport feel cool and perhaps more acceptable to the general public?