Don't get your point at all. I don't see how you market yourself by saying you are like every one else and if the selling point of Xiom had been the thin topsheet technology I would have fallen asleep. This cycloid feels very close to spring sponge dare I say it.
There are multiple sides to this problem. For one thing, besides how they position themselves relative to other brands, there's how they position their new products relative to their other products.
I'm with you in thinking that putting it forward as the *main selling point* relative to other brands would have been too little too late. (We just went through a year of marketing blurbs that trumpeted "thinner topsheet, thicker sponge" loud and clear.)
IMO the Omega VII pages do a good job with the pictures and graphs. (IMO usually a strength for Xiom.) But if you asked me what's different between Omega V and VII from just looking at the pages, I'd have little more to say than: hmm, "cycloid" thing, "elasto Futura" thing, and according to Xiom more speed and arc.
To make things worse: I noticed earlier this week some pictures of the Vega Tour cover that show the "elasto futura" and "cycloid" logos. I'm not sure the pictures are authentic. If they are, the marketing blurbs give us even less to say about what's distinctive of the Omega VII line. If they aren't, it still underscores the fact that the marketing blurbs give us little to no specifics about just what "elasto futura" and "cycloid" are supposed to be - and about the Omega VII line more generally.
I'm sure that for many customers, it's enough info. As is, I doubt that releasing so few specifics is optimal marketing.
Without putting it front and center, mentioning the change in max sponge and topsheet thickness somewhere on the page would have given us a little bit more to say about Omega VII vs the other Xiom rubber. Would it have been miles better than the current blurbs? Probably not. I do suspect it might have helped some.
