Dignics and its Effect on Sales of Tenergy and Rozena

**zeio** · Posted 04-20-2019

Originally Posted by zeio

T05 ...$74.99 -> $77.99 -> $79.99

Curse you greedy bastards!

Tada...

D05 $104.99

T05 is such a freakin' bargain! Here, take my money!

Originally Posted by AndySmith

Yeah, that does sound quite simple in the end.

I wonder less about the marketing (which is flashy but ultimately the same thing as always - more, better, more, better etc) and more about the target audience. Will Dignics grow the consumer base? Or will it just take sales away from Tenergy with most sales being people who are "upgrading" (in their own minds)?

Originally Posted by zeio

Back in Apr 2017, despite what Takako Oosawa said, Butterfly feared at first that Rozena would eat away Tenergy sales and therefore spent little efforts on marketing. To their surprise, it became such a hit domestically. Just this Feb, it dethroned the Fastarc G-1 once again since last doing so in Aug and Sep, 2017.

Butterfly did really well in Japan, Korea and Europe in 2017 and 2018, rivaling that of 2009 and 2010 before all the price hikes.

**zeio** · Posted 05-20-2019

http://world-tt.com/ps_goods/goods_r...hp?gryr=201904

Apr, 2019
Rozena - 2
Mark V - 7 -> 3
T05 - 3 -> 4
Dignics - 8 -> 7

**zeio** · 11:39 AM

Been waiting for the May, 2020 ranking, but it's taking forever.

After making a splash, the D05 has fallen into oblivion like your generic ESN rubbers since May, 2019. Prophet Shibaev!

What about D09c? It debuted in the 4th place in March, 2020 and moved up to the 2nd place last month. Will it meet the same fate?

OTOH, Tenergy and Rozena are still going strong. As rare as it is, Fastarc G-1 was knocked down to the 4th place. I can't remember the last time Butterfly dominated the podium.

Due to COVID-19, the March and April rankings were compiled from 5 stores instead of the usual 7/8, so take them with a grain of salt.

**vik** · Posted 06-05-2020

Maybe in japan,Rosena is ovepriced in Europe

**zeio** · Posted 06-05-2020

Originally Posted by zeio

I feel you all in Europe, for always getting the short end of the stick. Even a market as small as the US gets a sweet deal once in a while. You folks get shafted all the time.

China(¥390 -> 190), Hong Kong(HK$390 -> 240), Taiwan(NT$1500-> 950) and EVEN the US(US$51.99 -> 39.99) get a sweet price cut for Rozena. Butterfly must be paying some huge euros to Boll.

**mart1nandersson** · Posted 06-05-2020

TSP Super Ventus seem to be really good. One of the kids in our club (national mini cadets) works quite closely with TSP (don’t think he’s sponsored) and they recently got him to try it out and he’s absolutely loving it. The only reason I reacted was that I had never heard about the rubber before.

**zeio** · Posted 06-05-2020

Ventus Spin is a solid rubber.

**JustANoob** · Posted 06-05-2020

Originally Posted by zeio

China(¥390 -> 190), Hong Kong(HK$390 -> 240), Taiwan(NT$1500-> 950) and EVEN the US(US$51.99 -> 39.99) get a sweet price cut for Rozena. Butterfly must be paying some huge euros to Boll.

If we are talking about just Rozena it does get discounted on the official EU site, its basically the only rubber I see with a discount from bt. I believe it was discounted to 35 Euro a few weeks ago.

**vik** · Posted 06-05-2020

I saw 44,90 €, https://de.butterfly.tt/catalogsearch/result/?q=Rozena

**zeio** · 08:57 PM

Official infomercial for D09C with that awkward JAV vibe...

11/2015 - Boll visited Japan to try out the prototype of D09C, a rubber in development to surpass Tenergy.
C - China x Curve
Tacky topsheet - Plastic ball introduced in 2014 led to players switching to tacky rubbers in search of lost spin, especially on the women's side.

**guni4you** · Posted 06-06-2020

Hi does dignics last way longer than tenergy? Does the performance stay consistent over its lifespan?

**scrubplayer** · Posted 06-06-2020

Originally Posted by guni4you

Hi does dignics last way longer than tenergy? Does the performance stay consistent over its lifespan?

Yes and yes. However dignics is a terrible short game rubber and it's rather unforgiving as a FH rubber.

**guni4you** · Posted 06-06-2020

I am using dignics 05.I love it on backhand but yeah I agree on forehand it’s a bit unpredictable.

**UpSideDownCarl** · Posted 06-06-2020

I think this video belongs in this thread:

**Der_Echte** · Posted 06-06-2020

You ought to time mark it to the frame where the CEO declares "Well... then Send out the GOON SQUAD"

I wonder where Greg got that line? Beats me.

**UpSideDownCarl** · 08:33 AM

Originally Posted by Der_Echte

You ought to time mark it to the frame where the CEO declares "Well... then Send out the GOON SQUAD"

I wonder where Greg got that line? Beats me.

"Now, who are we going to replace the R&D team with?

I know. Log on to the table tennis forums and you'll find lots of table tennis physicists all willing to work for Peanuts!"

I wonder what that was about?

**zeio** · 10:43 AM

Originally Posted by JustANoob

If we are talking about just Rozena it does get discounted on the official EU site, its basically the only rubber I see with a discount from bt. I believe it was discounted to 35 Euro a few weeks ago.

Found it!

**SamTheMan** · Posted 06-06-2020

"D05 $104.99
T05 is such a freakin' bargain! Here, take my money!"

This is so true! I didn´t want to support Butterfly by buying Tenergys when it was the most expensive rubber. However, immediately after Dignigs was released I started thinking about getting back to Tenergy and bought two sheets. And now I pay premium price for even a Dignigs rubber. Great marketing strategies from Butterfly I guess..!