I used to work for an electronics company, and we sponsored (amongst others) golfers and F1 Teams. We had our name on the golf bag, and an F1 car, neither of which we made, and I am not sure that either of the companies being sponsored used our products either. We also had our name on the control hut in the middle of Wembley Stadium for a pop concert although we didn't make the pro-audio gear inside. I am not trying to say the situation is identical, but it is pretty common to get celebrities to show off your name. If anyone thinks it is sensible to get FZD to wear your name, and then damage his performance by using your product in his key function, I have to say you are mistaken. My coach is sponsored as a coach by a well-known retailer/distributor and he wears their name on his shirt, but they do not sponsor his blade as a player, as he needs to use his own preference. Older Brits might remember Andre Previn advertising Ferguson TV sets, although it was well-known from documentary footage that he owned Bang and Olufsen TVs. False advertising is saying something like "This television will improve your health and help you lose weight". Andre saying "This TV has a great picture" is him expressing opinion, as is FZD saying he endorses Stiga as a TT brand.