Stiga H&M collaration

says MIA
says MIA
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Nov 2016
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Stiga posted the following picture on their Facebook page along with the following statement:

"The last decade there has been a decline in movement and exercise among the Swedish youth. Physical inactivity is considered one of the four biggest risks of mortality across the globe and obesity among children is increasing. We want to change that, and together with @hm and @gen.pep we will make that happen."

Seems like it will be a youth program taken place in Sweden sponsored by Stiga and H&M rather than a commercial collaboration.

69935121_3001666903236511_7204631961992691712_n.jpg
 
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The foundation behind this (Pep) was started by the husband of our crown princess. He's very much into sports (started a fairly big gym franchise). The idea is to build outdoor parks with gym and sports equipment to increase the participation in casual sports. Pep gets quite a lot of media attention so this is a good move for Stiga, H&M and table tennis as a sport.
 
says MIA
says MIA
Well-Known Member
Nov 2016
2,132
1,090
11,017
The foundation behind this (Pep) was started by the husband of our crown princess. He's very much into sports (started a fairly big gym franchise). The idea is to build outdoor parks with gym and sports equipment to increase the participation in casual sports. Pep gets quite a lot of media attention so this is a good move for Stiga, H&M and table tennis as a sport.

That's great! Thanks for the insider info
 
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