I would have been with you on this, right up until I attended the 2017 WTTC in Germany (shoutout to Suga D!) and encountered his legions of fanatical followers in person. Because it was clear that they had zero interest in table tennis based on their behavior when he wasn't playing (and which made it hard to watch a match if a bunch suddenly congregated near you). I posted here at the time about it. It was almost creepy.
Seconded. I was there too, and could not help but notice the very same thing. I would add that even while ZJK was playing I considered the behaviour of the ZJK fancrowd to be subpar for a group one would assume to have some fondness of and respect for the sport itself.
Also make no mistake, I loved watching ZJK play.
Mee too. I sat next to the court where ZJK played LSS, and got saddened as the match developed and ZJK never got near his A-game. I rejoiced when seeing him (though not in person) compete vigorously again in 2018's Japan Open, and would have wished for more of that. He's a fond memory now.