I notice that DHS is from " Double Happiness Sports", and has some relationship with " LiNing" who is a former Champion of Olympic.
http://translate.google.com.hk/translate?hl=en&ie=UTF8&prev=_t&sl=zh-CN&tl=en&u=http://baike.baidu.com/view/1644655.htm
DHS (Li Ning, the acquisition of the DHS...