While a lot of brands are investing a lot in marketing and sponsoring (butterfly, DHS, Xiom, Andro, etc), donic still is stuck in the 1990s with their big Swedes of the past persson, appelgren and Waldner. Currently there’s still a big audience of older people who already were active at that time and still buy those products. Younger target groups however are much more attracted by those other brands. Donic has no prominent player under contract anymore since Ovtcharov switched to butterfly (and everybody knew that he didn’t use any donic stuff at all…).
In addition to that you can not see any clear plan in their portfolio. 100 Waldner blades which have nothing to do with eachother, 100 rubber without any clear differentiation.
Anyway, as mentioned in my first post, it’s not about donic only. My point was, that all brands launch too much gear with too few differentiation and that therefore the audience is not able to test and review it. This leads to the point that brands are killing their products quicker (e.g. sriver is on the market since decades and the new butterfly aibiss will probably be killed after only 4 years).