What makes Joola Flash balls so popular in Europe?

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Most tournaments around here use them and I hate them. I talked to one of the organizers at a big tournament about balls and he told me he actually dislikes them too, but they have to use them because of the Joola sponsorship.
yes, it's the same here in the Czech Republic, Joola has a very strong influence in the national table tennis association. I'm not biased, I played with Joola Prime, I didn't like them as players at all. On the ball "a lot of sand", I don't know what the situation is today, but I still hear that they are strangely light, they don't have a natural bounce. Quite a few players from the higher regional competitions would prefer to play with other balls, but unfortunately the officials have a bigger influence on the Joola business.
 
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