Now this is what I called Effective Marketing!

[Gozo Zyreruna]

Asian TT Championship MD Bronze Medallist. These dudes beat KOR JWJ / CDS & CHN LSD / LGY.

Donic is quick to capitalize. Well done! Good marketing effort!

 

[Tony's Table Tennis]

JO: I am Donic

 

[Gozo Zyreruna]

JO: I am Donic

View attachment 32598

@Tony's Table Tennis ,

WTT Youth Contender Dubai Girls U13 Champion goes to a Malaysian Jr player. Just found out from my fellow club-mate.

 

[mightymouse]

Is Donic the market leader in Malaysia?

I saw quite extensive marketing from PJ Union (or something like that, sorry for the mistake). It seems that majority of their National players are using Donic products.

 

[mightymouse]

JO: I am Donic

View attachment 32598

I always wonder if JO Waldner is indeed using Waldner Senso Carbon (WSC). The reason is that Donic Dicon, (or Donic Waldher Offensive Limited 2016) is faster than WSC. This is based on several copies of both blades that I own.

So I am confused as to why he downgraded into slower blade (although WSC is a carbon blade). Most players, due to the glue ban and increase in ball size, upgrade to faster and stiffer blades.

If I remember correctly, the Pong Professor in TT11 blog also stated that Waldner Offensive Limited is Off- and WSC is All+ blade.

By the way, did you all see that the black rubber in the picture has Butterfly logo?

 

[haggisv]

By the way, did you all see that the black rubber in the picture has Butterfly logo?

I noticed that too!

I do agree with the OP though, it's simple and very effective marketing... saves having to search forums and social media for the stuff they use.

 

[Gozo Zyreruna]

Is Donic the market leader in Malaysia?

I saw quite extensive marketing from PJ Union (or something like that, sorry for the mistake). It seems that majority of their National players are using Donic products.

I am not sure because I do not have the business data to verify the above statement in bold. However, from my anecdotal observation:

• Butterfly should be the market leader simply because of its legacy and global branding. I see many players that I have come in contact with usually have Dignics on their bat ( at lease the inverted players ).
• Donic should be in second place and I usually see them being used extensively by youth players especially those academic trained. Donic, in seems invest a lot in the youth side of things.
• Nitakku is popular amongst the oldies, most likely a legacy issue. I hear less of it amongst the youth player.
• Another reason Donic is popular is that it is the entry level pricing amongst its peers ( comparing to other ESN brands ); perhaps Donic has the economy of scale to keep their price low.
• Donic is the official sponsor of our National Players.
• Donic Malaysia Chapter is doing a fantastic job in the A&P ( Advertising and Promotion ) area. Their social media presence is top-notch.
• The information about their brand and product differentiation and segmentation are very good and without confusion.
• Other ESN brands like Andro, Tibhar, Xiom, Joola etc, command a pea-sized market share. It is not worth mentioning.

NB: If there are brands that wish to expand their market share, they should steal some ideas from Donic Malaysia for DM is doing a fantastic marketing / branding job.

 

[NetProphet]

JO: I am Donic

View attachment 32598

🦋

 

[Lazer]

I always wonder if JO Waldner is indeed using Waldner Senso Carbon (WSC). The reason is that Donic Dicon, (or Donic Waldher Offensive Limited 2016) is faster than WSC. This is based on several copies of both blades that I own.

So I am confused as to why he downgraded into slower blade (although WSC is a carbon blade). Most players, due to the glue ban and increase in ball size, upgrade to faster and stiffer blades.

If I remember correctly, the Pong Professor in TT11 blog also stated that Waldner Offensive Limited is Off- and WSC is All+ blade.

By the way, did you all see that the black rubber in the picture has Butterfly logo?

The blade he is promoting in Sweden is J-O Waldner gold edition.
But indeed the picture above shows a black BTY rubber, fake pic???

Cheers
L-zr

 

[Tony's Table Tennis]

The blade he is promoting in Sweden is J-O Waldner gold edition.
But indeed the picture above shows a black BTY rubber, fake pic???

Cheers
L-zr

just random google search

the moth was by accident, haha