Make Joola Great Again (with Pickleball?)

[zeio]

Starting from 2026/1/1, Joola (Xiamen) becomes Joola (Shenzhen). Tieba users also feel that they must've raked in the cash from pickleball.

JOOLA 中国区乒乓球业务调整官方声明 (Official Statement on Joola China Table Tennis Business Adjustment)
http://xhslink.com/o/4OH2R2N4cTg

2026年，JOOLA 品牌乒乓球业务将以全新的品牌形象回归中国市场，期待与您携手，共创 JOOLA 乒乓球的新篇章！

(In 2026, JOOLA's table tennis business will return to the Chinese market with a brand new image. We look forward to working with you to create a new chapter for JOOLA table tennis!)

尤拉中国区调整官方说明 (Official Statement on Joola China Adjustment)
https://tieba.baidu.com/p/10350642964
明月清风1236 所以胶皮什么时候补货？
IP属地:浙江来自iPhone客户端5楼2025-12-30 18:46回复
(So when will the rubbers be restocked?)

呐尼兜 很长时间没见过吧里讨论尤拉的器材了。是不是因为这个厦门优拉不行？
IP属地:云南来自Android客户端6楼2025-12-30 19:11收起回复
(It's been a long time since I've seen any discussion about Joola equipment in Tieba. Is it because this Joola (Xiamen) isn't good enough?)
幻想止烧: 没有合作了，有段空窗期
2026-1-1 08:13回复
(They had stopped working together, and there was a period of inactivity)

Zane 看来是匹克球生意做的不错，有钱有精力把乒乓球业务拉回正轨了吗？
IP属地:广东来自iPhone客户端8楼2025-12-30 23:43收起回复
(It seems the pickleball business is doing well, and they have the money and energy to get the table tennis business back on track?)
幻想止烧: 尤拉在国外一直在做乒乓球业务，这两年至是国内代理不合作了
2026-1-1 08:12回复
(Joola has been doing table tennis business overseas, but in the last two years, the domestic agent stopped working with them)

我不是無言 雨果好像签尤拉了
IP属地:吉林来自Android客户端13楼2026-01-01 08:21回复
(It seems Hugo has signed for Joola)

尤拉新套胶-雨果Trinity Charged/Dynamic (Joola new rubbers - Hugo [Calderano] Trinity Charged/Dynamic)
https://tieba.baidu.com/p/10355070276
墨道双冥 雨果新东家之问至此终结 散了散了
新注册的两款套胶都是反胶
命名分别为Hugo Calderano Trinity Charged和Hugo Calderano Trinity Dynamic
编号40-054和40-055
直接在套胶上冠名 排面
Trinity意为“三位一体”，指尤拉的价值观：包容（INCLUSION）、创新（INNOVATION）、灵感（INSPIRATION）
对应尤拉的三角logo
Charged和Dynamic意义不明，充能和动力？
大概是反映套胶的属性
结合昨天尤拉中国的官方声明，颇有卷土重来之感，看来想搞大事情(Make Joola Great Again
期待一下
IP属地:江西来自Android客户端1楼2026-01-01 02:18回复
(The saga of Hugo's new owner is finally over. Disperse, disperse
The two newly registered rubbers are both inverted
Their names are Hugo Calderano Trinity Charged and Hugo Calderano Trinity Dynamic,
numbered 40-054 and 40-055 respectively
His name is directly printed on the rubbers — prestige
Trinity signifies "the three-in-one," referring to Joola's values: Inclusion, Innovation, and Inspiration
This corresponds to Joola's triangle logo
The meanings of Charged and Dynamic are unclear — energy and power?
They probably reflect the rubber's properties
Combined with Joola China's official statement yesterday, it feels like a comeback; they seem to be aiming for something big (Make Joola Great Again)
Looking forward to it)

墨道双冥 以及，感谢吧u@没有名的名字 科普——esn做的没定型的试打，都是白海绵，缺一个小三角。
当时认为果子哥大概率签岸度，先入为主以为正手贴的白海绵套胶是nuzn55
IP属地:江西来自Android客户端5楼2026-01-01 02:55回复
(And, thanks to Tieba user @anonymous for the explanation — all ESN test rubbers come in a white sponge with a small triangular indentation
At the time, I thought Brother Fruiu would most likely sign with Ando, and I preconceived that the white sponge rubber on his forehand was Nuzn 55)

我最爱玩快攻了 没什么意义，尤拉以前根植于业余，做的东西都挺不错的，便宜好用，现在他的区分度太低，和挺拔多尼克骄猛没区别，而且胶皮还贵，那个价格为什么不买蝴蝶
IP属地:山东来自Android客户端7楼2026-01-01 04:10收起回复
(It's pointless. Joola used to be amateur-friendly, and their stuff was pretty good — cheap and effective. Now, their differentiation is too low; they are no different from Tibhar, Donic, or Xiom, and their rubbers are expensive. Why not just buy Butterfly for that price?)
墨道双冥: 放下乒乓去搞匹克球容易，再回来就难了。签雨果想法挺好的，明显想做高端，不过业务重心转移的这些年市场也被瓜分得差不多了，友商也在进步，现在不管做中低端还是高端都会面临激烈竞争，想再创辉煌还是挺困难的
2026-1-1 09:55回复
(It's easy to put down table tennis and get into pickleball, but coming back is difficult. Signing Hugo is a good idea; they clearly want to target the high-end market. However, with the shift in business focus over the years, their market share has largely been cannibalized, and competitors are also improving. Now, whether you're in the low-to-mid-range or high-end market, you'll face fierce competition. Recreating past glories will be quite difficult)
墨道双冥: 出新产品打开市场的状况也许会像这两年向上爬的雷神、今年的双鱼，同档竞品多、品牌影响力小，多数乒人不买账。当然尤拉还是名气和口碑上还是有点老本的，重启一些口碑好的产品，再继续套皮对旧产品优化，也许会比雷神和双鱼顺利一些
2026-1-1 10:06回复
(Launching new products to open up the market might be similar to the upward climb of Loki in the past two years and Double Fish this year, facing numerous competing products in the same segment, weak brand influence, and a lack of acceptance from most table tennis enthusiasts. Of course, Joola still has some established reputation and brand recognition. Relaunching some well-regarded products and then rebranding and optimizing older ones might be more successful than for Loki and Double Fish)

inthehi 反手尤拉金刚acc挺好用的
IP属地:山东来自iPhone客户端8楼2026-01-01 06:21收起回复
(Joola Tronix ACC is pretty good for BH)
墨道双冥: 口碑好的胶挺多，敏冲雷霆雷鸣皇朝等等，还是有点老本的
2026-1-1 10:57回复
(There are many reputable rubbers, such as X-plode Sensitive, Rhyzer, Rhyzen, and Dynaryz, which still have some established reputation)

killerbbt 是不是我說的跟joola簽約，臺灣這邊很多器材商早就在傳
IP属地:中国台湾来自iPhone客户端13楼2026-01-01 10:08收起回复
(He signed with Joola as I said, right? Many equipment retailers here in Taiwan have been saying this for a while now)
墨道双冥: 对的，吧友消息太灵通了
2026-1-1 10:14回复
(Yes, Tieba users' information network is impressive)
墨道双冥: 其实你说完我就信好几分了，毕竟岸度跟骄猛差不多一个档次，在中国产品影响力还更低（无论是胶皮还是底板），不像是能出价到骄猛跟不上的样子
2026-1-1 10:18回复
(Actually, after you said that, I believed you quite a bit. After all, Andro is about the same level as Xiom, but its product influence in China is even lower (whether it's rubbers or blades). It doesn't seem like they could offer a price that Xiom can't match)

墨道双冥 ttd传言，把雨果挖到骄猛的人现在可能在尤拉工作，也许签尤拉有私人因素
IP属地:江西来自Android客户端14楼2026-01-01 10:39回复
(A rumor on TTD suggests that the person who poached Hugo for Xiom may now be working at Joola, and there might be personal reasons behind his signing with Joola)

遮个发球钦钦楚楚🐟 让我买到便宜的皇朝zgr就行
IP属地:安徽来自iPhone客户端15楼2026-01-01 12:36收起回复
(As long as I could get a cheap Dynaryz ZGR)
墨道双冥: 去小红书催货
2026-1-1 12:48回复
(Go to Rednote to urge delivery)

西亚斯基 都有雨果了，皇朝zgr这些日常价降到200分分钟卷土重来
IP属地:四川来自Android客户端16楼2026-01-01 13:20收起回复
(With Hugo already available, Dynaryz ZGR and others will easily make a comeback once their daily prices drop to 200)
墨道双冥: 支持估计打回来得先吃吃老本，反正营收有匹克球顶着
2026-1-1 13:24回复
(Agree. The comeback will probably require relying on past achievements first, given that pickleball is already providing revenue)

 

[The0rigina1]

Restart production of rhyzen, everyone in China likes it. Don't know why Joola is willing to kinda relaunch the golden tango in the Japanese market but not rhyzen

 

[plunder]

joola was the no. 1 first or foremost table tennis brand in gemani hence premium . ask gpt bout history of brands

ChatGPT - Table Tennis Brands Timeline

Shared via ChatGPT

chatgpt.com

 

[The0rigina1]

joola was the no. 1 first or foremost table tennis brand in gemani hence premium . ask gpt bout history of brands

ChatGPT - Table Tennis Brands Timeline

Shared via ChatGPT

chatgpt.com

Doesn't matter if they are premium if they can all their good products. Freeze nowhere to be seen on the 2025 catalogue, so is the xylo 7. Not to mention the old rubbers that have good reputation and popularity.

 

[Matt Hetherington]

Restart production of rhyzen, everyone in China likes it. Don't know why Joola is willing to kinda relaunch the golden tango in the Japanese market but not rhyzen

Which Rhyzen? ZGX, CMD, Fire and Ice are all still in production. Rhyzen ZGR was rebranded to Tronix ZGR. There are no Rhyzen rubbers which are currently out of production.

 

[The0rigina1]

Which Rhyzen? ZGX, CMD, Fire and Ice are all still in production. Rhyzen ZGR was rebranded to Tronix ZGR. There are no Rhyzen rubbers which are currently out of production.

Meant rhyzer

 

[Matt Hetherington]

I mean it’s easy to say what people liked or didn’t like but at the end of the day the sales numbers don’t lie and that’s what these decisions are based upon from Germany usually. I liked Rhyzer 50 pro a lot myself too but sales of Rhyzer in Chinese market are almost non existent historically.

 

[Matt Hetherington]

Restart production of rhyzen, everyone in China likes it. Don't know why Joola is willing to kinda relaunch the golden tango in the Japanese market but not rhyzen

Also with regards to this, it was me who produced the golden tango for Japan and I can tell you right now I did not have support for it at all, and in hindsight I’m beginning to see why 🤣

 

[haggisv]

Also with regards to this, it was me who produced the golden tango for Japan and I can tell you right now I did not have support for it at all, and in hindsight I’m beginning to see why 🤣

Products like Golden Tango, or even the original Tango if you remember that one, had quite a niche but steady following in many circles. The margins may be lower on these products, but as long as Joola does not lose money in the these, there can be value in keeping them going, as the brand gets a lot more exposure, This is hard to see from sales figures, even even harder to measure (or prove), but I'm convinced the value is still there.

As an example, Joola used to be quite big in Australia in the 80s/90s with some unique products like Tango/Tango Extreme and Tango Defensive being used by many people. As competitors came up with competing products, there was still plenty of demand for the Joola rubbers (although clearly much less), and Joola seemed to drop that line completely. As a result, I believe people did not just change to other rubber brands, but also looked for those brands for their blades and other products as well.
As it is now, Joola seems quite small in Australia, lagging well behind the other major German brands. They make some good stuff and quality is also good, but I don't see much that sets them apart from other brands.

My point is that niche products can add a lot of value to a brand, which may not be reflected in sales figures or trends.

 

[Matt Hetherington]

Products like Golden Tango, or even the original Tango if you remember that one, had quite a niche but steady following in many circles. The margins may be lower on these products, but as long as Joola does not lose money in the these, there can be value in keeping them going, as the brand gets a lot more exposure, This is hard to see from sales figures, even even harder to measure (or prove), but I'm convinced the value is still there.

As an example, Joola used to be quite big in Australia in the 80s/90s with some unique products like Tango/Tango Extreme and Tango Defensive being used by many people. As competitors came up with competing products, there was still plenty of demand for the Joola rubbers (although clearly much less), and Joola seemed to drop that line completely. As a result, I believe people did not just change to other rubber brands, but also looked for those brands for their blades and other products as well.
As it is now, Joola seems quite small in Australia, lagging well behind the other major German brands. They make some good stuff and quality is also good, but I don't see much that sets them apart from other brands.

My point is that niche products can add a lot of value to a brand, which may not be reflected in sales figures or trends.

All rubber brands have evolved over the years and plenty of rubber lines have been discontinued and redeveloped and upgraded with changes in the game. Tensor rubbers of that generation would likely underperform with abs plastic ball etc. I definitely understand multiple parts of your point and discontinuation will always hurt a brand in the absence of adequate replacements, I think if you look back that part has been more of a pitfall than the actual discontinuations themselves.

 

[Sedis]

All rubber brands have evolved over the years and plenty of rubber lines have been discontinued and redeveloped and upgraded with changes in the game. Tensor rubbers of that generation would likely underperform with abs plastic ball etc. I definitely understand multiple parts of your point and discontinuation will always hurt a brand in the absence of adequate replacements, I think if you look back that part has been more of a pitfall than the actual discontinuations themselves.

This is understandable, but I think it is fair to say Joola have been quicker than most brands to discontinue lines recently.

If a product is no longer profitable or cost effective to produce, then it makes sense to discontinue it, but it can be frustrating for customers.

As much as I like Joola, if I liked a particular Joola rubber and there was a similar one from another brand such as Donic or Andro, I’d probably choose the alternative, just because I know it is more likely to be around when the time comes to replace it.

 

[Haito]

Products like Golden Tango, or even the original Tango if you remember that one, had quite a niche but steady following in many circles. The margins may be lower on these products, but as long as Joola does not lose money in the these, there can be value in keeping them going, as the brand gets a lot more exposure, This is hard to see from sales figures, even even harder to measure (or prove), but I'm convinced the value is still there.

As an example, Joola used to be quite big in Australia in the 80s/90s with some unique products like Tango/Tango Extreme and Tango Defensive being used by many people. As competitors came up with competing products, there was still plenty of demand for the Joola rubbers (although clearly much less), and Joola seemed to drop that line completely. As a result, I believe people did not just change to other rubber brands, but also looked for those brands for their blades and other products as well.
As it is now, Joola seems quite small in Australia, lagging well behind the other major German brands. They make some good stuff and quality is also good, but I don't see much that sets them apart from other brands.

My point is that niche products can add a lot of value to a brand, which may not be reflected in sales figures or trends.

My dear friend, everyone who is complaining about Golden Tango, should give ZGX a try. More power, similar grip (I had GT and GT PS 3-4 years ago). I think the Tronix ZGR I have is much better then GT ever was. I might be considered constantly b*******g about it, but I think they should just adjust the Tronix Price a tad lower. That is the only complaint I have.

 

[zeio]

My dear friend, everyone who is complaining about Golden Tango, should give ZGX a try. More power, similar grip (I had GT and GT PS 3-4 years ago). I think the Tronix ZGR I have is much better then GT ever was. I might be considered constantly b*******g about it, but I think they should just adjust the Tronix Price a tad lower. That is the only complaint I have.

That's the catch. The performance gain comes at a cost and some folks find the performance of Golden Tango just right for the price.

 

[zeio]

Products like Golden Tango, or even the original Tango if you remember that one, had quite a niche but steady following in many circles. The margins may be lower on these products, but as long as Joola does not lose money in the these, there can be value in keeping them going, as the brand gets a lot more exposure, This is hard to see from sales figures, even even harder to measure (or prove), but I'm convinced the value is still there.

As an example, Joola used to be quite big in Australia in the 80s/90s with some unique products like Tango/Tango Extreme and Tango Defensive being used by many people. As competitors came up with competing products, there was still plenty of demand for the Joola rubbers (although clearly much less), and Joola seemed to drop that line completely. As a result, I believe people did not just change to other rubber brands, but also looked for those brands for their blades and other products as well.
As it is now, Joola seems quite small in Australia, lagging well behind the other major German brands. They make some good stuff and quality is also good, but I don't see much that sets them apart from other brands.

My point is that niche products can add a lot of value to a brand, which may not be reflected in sales figures or trends.

Desto F1 (yes, the original from 1998) is the example in Chinese mainland. People still buy it to this day despite its age and it still gets mentioned on Tieba from time to time. The F1 Plus got released because of that.

Same deal for Baracuda/Acuda S1/S2 (maybe not S3) and Hexer/Hexer HD in Hong Kong.

 

[Haito]

That's the catch. The performance gain comes at a cost and some folks find the performance of Golden Tango just right for the price.

Given the fact that all the rubbers went up in price, I would imagine if the GT came back it would be inline with other rubbers :|

 

[Matt Hetherington]

This is understandable, but I think it is fair to say Joola have been quicker than most brands to discontinue lines recently.

If a product is no longer profitable or cost effective to produce, then it makes sense to discontinue it, but it can be frustrating for customers.

As much as I like Joola, if I liked a particular Joola rubber and there was a similar one from another brand such as Donic or Andro, I’d probably choose the alternative, just because I know it is more likely to be around when the time comes to replace it.

It’s something I’ve raised on numerous occasions so I don’t disagree with you at all 😇

 

[The0rigina1]

Xiom and Joola probably not that different, both likes to discontinue winning blades
Xiom with HAL and Joola with Xylo, top kek

 

[Matt Hetherington]

Xiom and Joola probably not that different, both likes to discontinue winning blades
Xiom with HAL and Joola with Xylo, top kek

I'm surprised you chose Xylo as your example lol

 

[piligrim]

I'm surprised you chose Xylo as your example lol

ZQH would be good example ))

 

[The0rigina1]

I'm surprised you chose Xylo as your example lol

Why not? Hugo just won the American cup with it