While I see there is a lot of interest and debate on the sport vs sport part, I am more interested in the numbers of viewers.
we all know some of the bigger sports in the world, would have viewers that don't necessary play the sport physically (maybe on consoles). In other words, viewership should be more than active players and the business (big money) on sports is based on the viewership size.
So WTT channel is small
TTD channel on Instagram is small too, so I decided to check Adam Bobrow.
Now there, you would have some million + views, that is from 286k subs. TTD only have 187K, WTT is 811K, while PPA Asia is 17K now.
It is clear WTT is a doing poorly, considered its official position and them owning the contents and having near a million subs, the views are basically between 50k to 200k
Adam is the winner, but he has built his brand for the longest here (or is it TTD?), Adam has many in the 100k to 500k, 100k the low ones with quite a few north of 500k.
TTD views mostly stagnate at the 100k mark.
in comparison Joola Pickleball is 94k subs, with between 10k~50k views (I would thought this would be higher as USA is a big market and Joola is king there).
There is a kitchen pickleball account that has 710k followers and views under 100k is considered poor, 200~500k seem to be the par there.
ATP (tennis) has 3.4m subs with regular 500k to 1m views, and more.
so, table tennis viewership is actually in trouble.