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the new 1 doesnt even give a name.
well maybe butterfly thinks they have become too popular
This is all part of branding. We see the Golden Arches on the big M and we immediately relate it to McDonalds. How about the logo of a Mercedes Benz or the swoosh logo for Nike? Same effect when we see the new Butterfly Logo.
I think its too simple and easily confused without the english lettering. definitely worse than the one before
As is the case with the previous 4 butterfly logos.....
So how is this new for branding?
Doing away with the "Butterfly" name altogether. Solely relying on the logo; the ultimate level in branding.