Butterfly Launch New Logo 2014!

[Tony's Table Tennis]

Do you like Butterfly's new logo?




A video by Piing of Power

 

[mahomedy13]

Its not bad,but I prefer the 1997 logo

 

[AndreMartins]

Its cool, but I prefer the 1991 or the 1997 logo

 

[mahomedy13]

the new 1 doesnt even give a name.

well maybe butterfly thinks they have become too popular

 

[Tony's Table Tennis]

the new 1 doesnt even give a name.

well maybe butterfly thinks they have become too popular

I think it looks like bunny, not butterfly

 

[natachai]

I think its too simple and easily confused without the english lettering. definitely worse than the one before

 

[timtan]

This is all part of branding. We see the Golden Arches on the big M and we immediately relate it to McDonalds. How about the logo of a Mercedes Benz or the swoosh logo for Nike? Same effect when we see the new Butterfly Logo.

 

[Tony's Table Tennis]

This is all part of branding. We see the Golden Arches on the big M and we immediately relate it to McDonalds. How about the logo of a Mercedes Benz or the swoosh logo for Nike? Same effect when we see the new Butterfly Logo.

As is the case with the previous 4 butterfly logos.....
So how is this new for branding?

 

[Tony's Table Tennis]

I think its too simple and easily confused without the english lettering. definitely worse than the one before

I agree
The 1991 and 1997 logo is basically the same, just shifting position.
This is a change of logo, just like 1990 to 1991.

Rebranding (change of logo) never comes cheap.

 

[Alborz]

I don't like it at all. 1997 logo is much better.

 

[timtan]

As is the case with the previous 4 butterfly logos.....
So how is this new for branding?

Doing away with the "Butterfly" name altogether. Solely relying on the logo; the ultimate level in branding.

 

[Tony's Table Tennis]

Doing away with the "Butterfly" name altogether. Solely relying on the logo; the ultimate level in branding.

So now more reason for price increase