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Maybe I'm wrong, but it seems to me that Butterfly started producing Dignics with a semi-tacky topsheet only after ESN finally caught up with Tenergy in product quality, but not before, when the Chinese dominated with sticky rubber all these years. Why is that? Maybe because the profit was coming, and this is more important than sporting achievements ....
Butterfly always had a semi tack.
I tried tackifire many years ago, this was before I even knew ESN existed.
ESN was like, let me make some rubbers to copy butterfly. let me make some to copy DHS.
When the ball went 40+ (which was 2016), hard sponge rubbers was needed.
DHS obviously was ahead of the game for over 2 years, since they had the balls before launch (CNT B/junior team was using the 40+ ball since 2014 already) and DHS were the best "hard rubber" makers in the world too.
Butterfly before Dignic or T05 Hard came out, already gave its sponsored players a harder sponge T05 for many years.
T05 Hard came out due to the commercial demand for Hard.
Butterfly lost a lot of market share for FH rubber in Asia in this period.
I think Butterfly also sat on the Tenergy successful wagon for far too long and didn't make D09C come out early enough. T05 Hard in my opinion was also a bit late to the game.
So look at from Dignics, Rozena to the rubber coming out in 10 days time, compared to 2016 when the new ball came out, Butterfly has been very busy to "dominate" the market again. Some calling Butterfly's recent strategy as the ESN killer.
We all know it won't touch DHS FH rubber market share, but with Rozena success in Asia, they hoping for a better success with Glayzer for the rest of the world.
Imo, all Butterfly needs to do is make a special of 20% for Rozena + Glayzer, and then ESN is bye bye