Butterfly Waging Price War?

[zeio]

The news has been spreading on Chinese forums for a few days.

Butterfly China has finally made a press release. Starting Jul. 16, 2018, the MSRP for Rozena will be adjusted down from ¥390 to ¥190 in China, and from $390 to $245 in Hong Kong. Any news for the rest of the world?

 

[Shifu]

No news from Germany regarding a price cut. Still 44,90 euro.

 

[RidTheKid]

Due to poor sales?

The news has been spreading on Chinese forums for a few days.

Butterfly China has finally made a press release. Starting Jul. 16, 2018, the MSRP for Rozena will be adjusted down from ¥390 to ¥190 in China, and from $390 to $245 in Hong Kong. Any news for the rest of the world?

 

[brokenball]

This shows what a rip off TT rubbers are.

 

[UpSideDownCarl]

Isn't China in a financial recession? I know their stock market has been in a bear market. Could that be why?

 

[zeio]

All stores carrying Rozena in HK have it sold at $240 starting Jul 16th, 2018.

 

[zeio]

Due to poor sales?

That's what many in China suspect. OTOH, Rozena is raking in tons of money for Butterfly in Japan. Their sales is back up to the 2010 level, the absolute peak before the global pricing policy took effect.

Judging from the new MSRP, Butterfly is aiming at ESN. As I wrote on Mytt, anything over ¥200 drives people away in China. Those willing to spend that much would just grab Tenergy instead. In Hong Kong, ESN stuff is mostly in the $300±50 range, Tibhar Evolution used to sell for $350 but got slashed to $250 in 2015 and has been stuck since. Same reason, anything more people would just ditch you for Tenergy.

 

[killiegradge]

Everything in this world is a rip off!£2.50 for a cup of coffee?£100 for trainers? Table tennis rubbers are no different.In this capitalist world led by Trump,May & co it will continue and they will pay pennies to workers whilst the fat cats make more money!

 

[zeio]

Reported by member azv over at Mytt, Rozena is now selling at $39.99 in North America, down from $51.99.

 

[TTHopeful]

Clever move from Rozena

 

[thomas.pong]

I'd like to see a price drop in Europe too, then I might give it a shot.

 

[BeGo]

If this true, and happen to all Butterfly rubbers, then Butterfly enter the battle with Donic.

Sent from my I7D using Tapatalk

 

[UpSideDownCarl]

Reported by member azv over at Mytt, Rozena is now selling at $39.99 in North America, down from $51.99.

This means that now Rozena is only 30.00 overpriced.

 

[thomas.pong]

This means that now Rozena is only 30.00 overpriced.

You think Rozena is that bad?

 

[ttpshot]

Rozena's been best selling rubber for Butterfly in Japan ever since it came out. The price is about 4000~4500 yen so I guess Butterfly is decreasing the price for the rest of the world which was the other way round for Tenergy's case.

 

[MikeWarrior]

That is great news, a cut in price makes it more affordable for more people to play and the ones who use it may buy more of it because it's cheaper.

 

[Ranger-man]

I have always wanted to try Rozena, but shied away because of the price. Now I am going to give it a go. Being a penholder, I need to buy just one sheet anyway.

 

[yogi_bear]

Rozena is not worth its original price. Cheaper rubbers exist that is much better thN Rozena.

 

[Shifu]

I really like Rozena, perfect backhand rubber for me.

 

[thomas.pong]

Rozena is not worth its original price. Cheaper rubbers exist that is much better thN Rozena.

Hi Yogi, can you please name some of the top of your head