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To be fair, as someone who does not play pickleball but goes to a club that’s surrounded by pickleball courts, I understand why they are focusing on it. It’s insanely packed every single time I go. Of course this is in the context of US market, I know its not big in other parts of the world (or as big).Very plausible theory, just need some receipts. Joola's desperation would be a good sign for table tennis to be honest, I thought they were just going through the motions and doing nothing of substance and banking on pickleball.