What do you mean with counter movement? How to return that serve? If you mean return I think easiest is to touch the left side of the ball from your perspective. I made this graphic some time ago.
I Think SilverCup77 is talking about 'fake motion' after the contact point when you serve.
You can try making a reverse pendulum motion after normal pendulum serve contact point, I find it's easier to do this compared to serving reverse pendulum and trying to add normal pendulum fake motion.
A lot of players also keep it a little simpler - for a pendulum serve, serve with side/back spin and pull the racket up, as if they were serving side/top spin. and vice versa, serve side top spin and finish low with a flat racket.
If you can keep an almost identical serve action for the different spins, in the first place, it can be tricky to see the spin, adding fake motion to an already tricky serve is the icing on the cake!!
Adding a bit of fake motion BEFORE you serve COULD also get into some players heads, so as you go towards the table to serve, you 'practice' a particular motion, lets say flat bat, snapping the wrist through as if you were serving a high back spin serve a couple of times. then you serve no spin!! if they take on board the pre serve false info, they may pop up the no spin serve!! Mind Games!!
The better the player, the less likely they are to fall for fake motion etc the real thing to do is vary serves as much as you can, so they are never returning the ball in the same way and disguise your different spins as best you can.