The Powercell rubbers are made in Japan and have more in common with Stiga Airoc, Nittaku Flyatt Spin, Joola Samba 19/27 and TSP Regalis than any ESN rubber. I guess that ITC have decided to go in a different direction than Adidas for rubber production.
The blades are probably made in china, but the Adidas blades were incredibly high quality in comparison with cheapo blades. You should compare with Xiom's chinese blades really, which are a cut above as well.
Surprising that they haven't brought back the Hypertouch. Perhaps it will arrive next, or maybe it's too similar to other blades already in their line up.
Who is going to be carrying them in the UK??????? Arrrrghghghgh!!!!!