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Does anybody know the history of ESN? How did they get so big? They must be running a pretty attractive business, as they manufacture for every major table tennis brand. Correct me if im wrong, but I believe almost all popular rubbers are from ESN: Rakza, Rasanter, Bluefire, Acuda, Rhizer, Vega, Omega, MXP, Fastarc.
Why did brands stop making their own rubbers and outsource to ESN? Is it because ESN has better rubber performance? Or because brands want to simplify their operations and focus on marketing?
How did ESN start convincing all these brands to rely on them? Does ESN provide the same rubber to each of these companies that are subsequently marketed with their own brand, or do they design a specific rubber for each brand?
Why did brands stop making their own rubbers and outsource to ESN? Is it because ESN has better rubber performance? Or because brands want to simplify their operations and focus on marketing?
How did ESN start convincing all these brands to rely on them? Does ESN provide the same rubber to each of these companies that are subsequently marketed with their own brand, or do they design a specific rubber for each brand?