The deal is a kid like Abe is already popular and liked at school, and everyone knows he is doing great in TT and having a blast. They see the social media and him in person. Such a person will generate demand from the base up and when he approach school officials with a workable low cost plan to get kids into TT at school, where there is a built-in infrastructure, then it can happen.
If USATT supported the kid with a real sharp uniform with the USA and TT TEAM DEVLOPMENT and JUNIOR PROGRAM LEADER or something like that, plus give a certificate stating that, an official large wear over the neck on a laynard TT credential, and a letter to their school officials...
This would leverage and provide synergy where we in USA are not working very efficiently and high percentage when attempting to get school officials.
A gret example of this is HOOKSHOT from MyTT, OOAK, and About.com ... he is retired and has all day on his hands, he has gone to many schools in his area, offered FREE coaching and equipment for the chance to teach children TT in school and was told to hit the road each time.
A likely reason or three for this is the school doesn't know Hookshot, doesn't know what he can do, did not grow any trust with him YET, and did not demonstrate that 1/4 the school (like in Abe's case) wanted to participate.
If we work it to get USATT to officially back a kid already in school, who already has peer like and support, who already is respected and known by the school, AND now has USATT CEO personally getting involved in talking in writing, and orally if needed fro questions... then this is like a hot sales lead for a marketing type... which I think that is the CEO's background.
I would have to think of a way to cover specifics and future return analysis and the like to make a presentation to the ceO, but that in a concise manner are the bones this concept.
This is a way that no other company or USATT administration has tried out... that I can tell. Greg Letts made fun of the companies in his vids (for disregarding growing the base (which would grow their profits) and focusing on how to squeeze out max cash) and given the chance and his knowledge of prior USATT administrations would mock them too, BUT the current administration has shown they are not like that, so that is prolly why Greg didn't make that vid.