MLTT has low revenue options for video.
Youtube streams generated little to no revenue because of low viewership.
They had a deal with CBS sports channel to show match highlights. These were shown in filler blocks with shows like cornhole and axe throwing.
MLTT most likely pitched CBS to add it to the Paramount+ streaming package.
They probably pitched to the Tennis Channel and others.
I don't blame them for trying, but so far this seems to be something that is dependent on a rich guy willing to lose money. Flint may be this generations version of Gilbert, who put on the Gilbert cup.
Youtube streams generated little to no revenue because of low viewership.
They had a deal with CBS sports channel to show match highlights. These were shown in filler blocks with shows like cornhole and axe throwing.
MLTT most likely pitched CBS to add it to the Paramount+ streaming package.
They probably pitched to the Tennis Channel and others.
I don't blame them for trying, but so far this seems to be something that is dependent on a rich guy willing to lose money. Flint may be this generations version of Gilbert, who put on the Gilbert cup.