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They've used those ratings for so long and I think so many club players think they are gospel that they don't want to abandon them. They help sell and people would almost certainly complain if they did. Wouldn't it be nice if it instead just gave technical specifications?
The irony is that Butterfly themselves are trying to do this themselves. They have all the reaction/vibration stuff for blades, and they give Sriver as the baseline for a rating of 10 for rubbers now. The stores have stuck to their speed/control nonsense though, unfortunately. Hopefully they'll catch up one day.