Well I did a search for David Beckham appearing semi naked on a women's magazine cover and couldn't find one (NOT).
This stuff will be offensive to some cultures and I guess lots of us think the marketing people go too far. However you have to say this is about promotion which the sport desparately needs - want to get noticed - do something controversial. It's not the way we might choose it to be, but people love gossip and outrageous stories and I guess they always will. In today's celebrity obsessed culture our sport desperately needs celebrities and media exposure. I wish the pro TT players could get agents that could promote them harder in the wider media channels - Timo advertising deodorant - Samsonov on the cover of Men's Health - Waldner on a TV chat show.
This stuff will be offensive to some cultures and I guess lots of us think the marketing people go too far. However you have to say this is about promotion which the sport desparately needs - want to get noticed - do something controversial. It's not the way we might choose it to be, but people love gossip and outrageous stories and I guess they always will. In today's celebrity obsessed culture our sport desperately needs celebrities and media exposure. I wish the pro TT players could get agents that could promote them harder in the wider media channels - Timo advertising deodorant - Samsonov on the cover of Men's Health - Waldner on a TV chat show.