Steve Dainton to Step Down as WTT CEO

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No replacement as of this writing.

Steve Dainton to Step Down as WTT CEO; Company Sets Course for Next Chapter
https://www.worldtabletennis.com/description?artId=6117
World Table Tennis (WTT) today announced that Steve Dainton will step down as Chief Executive Officer, and his role as WTT Board Director, effective 1 May 2026. He will continue to support the organisation in an advisory capacity over the coming months to ensure a smooth transition.

...

The WTT Board has commenced the recruitment process for a new Chief Executive Officer and is committed to making an appointment without undue delay. Until then, an Acting Leadership Team has been put in place to ensure continuity of operations and uninterrupted delivery of WTT's commitments to players, partners, and fans, along with two dedicated taskforces.
 
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From earning US$1,514,004 in 2024 to bleeding US$14,387,865 in 2025. How much of those losses were due to US Smash 2025 and Europe Smash 2025?

2025 Audited Financial Statements
https://documents.ittf.sport/sites/default/files/public/2026-04/AFS-2025.pdf

2025 Annual Report
https://documents.ittf.sport/sites/default/files/public/2026-04/ITTF-Annual-Report_2025.pdf
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From earning US$1,514,004 in 2024 to bleeding US$14,387,865 in 2025. How much of those losses were due to US Smash 2025 and Europe Smash 2025?

2025 Audited Financial Statements
https://documents.ittf.sport/sites/default/files/public/2026-04/AFS-2025.pdf

2025 Annual Report
https://documents.ittf.sport/sites/default/files/public/2026-04/ITTF-Annual-Report_2025.pdf
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Obviously, that is what is driving the change in CEO. From an AI summary/analysis - I wonder who this minority shareholder is...:

What's Keeping the Lights On​


PwC's going-concern paragraph is unusually pointed. Two post-balance-sheet events in 2026 are central to survival:


  1. March 2026 settlement: A minority shareholder converted $9.2M of long-term in-kind contributions (office space, training venues, services) into actual cash, which has been fully collected. This essentially turned an illiquid asset into working capital.
  2. April 2026 term sheet: The same minority shareholder agreed to buy an additional 10% of WTT for $12.1M.

Together that's roughly $21M of liquidity coming in — which explains why the auditor signed off rather than qualifying the opinion, despite the negative equity.


The Executive Board has also committed to "significant reduction in overhead and structure costs starting from the second half of 2026" plus a refocus on "more profitable events." That's management language for: the 2025 expansion was too aggressive, and they need to cut."
 
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I never quite understood the culture of resignation when screwing up. Feels like people are not taking responsibility to fix their own crap
Usually, when you create crap, people do not credit you with the ability to fix it (otherwise, it is arguable whether you would not have created it). Whether that assessment is right or wrong is a situational judgment.
 
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ITTF Acknowledges WTT Leadership Transition as ITTF Summit Begins in London
https://www.ittf.com/2026/04/29/itt...p-transition-as-ittf-summit-begins-in-london/

WTT CEO Steve Dainton steps down 4 months into full-time role amid financial challenges
Organisation running global table tennis tournaments frames decision as a shift in leadership needs as its moves beyond start-up phase
https://www.scmp.com/sport/other-sp...nths-full-time-role-amid-financial-challenges
Ada Li
Published: 8:00pm, 30 Apr 2026

World Table Tennis CEO Steve Dainton will step down from his role on Friday, just four months after taking on the job on a full-time basis and as financial results underlined the challenges facing the sport.

Dainton, who has spent more than 20 years in the sport and led the creation and growth of the organisation in 2019, will also step away from his position on its board.

He will remain in an advisory role in the coming months to support the transition, while the search for his successor has begun and an acting leadership team installed to ensure continuity.

The WTT framed the decision as a shift in leadership needs as its moves beyond the start-up phase.

“The organisation now moves into its next phase. This phase will focus on consolidating those foundations, with disciplined commercial management, stabilisation of revenue streams, and targeted strategic adjustments to support sustainable, long-term growth,” WTT said in a statement.

Dainton said the timing was right to step aside, after discussions with the board.

“It has been my greatest honour to help bring World Table Tennis to life,” he said. “What began as an idea has grown into a global platform for our sport.”

“After very positive discussions with the WTT board, we all agreed the organisation was entering a new stage of development. I felt it was the right moment to step down, spend more time with my family, and prepare for my next challenge.”

Wednesday’s announcement came on the opening day of the International Table Tennis Federation (ITTF) Summit in London, where the sport’s governing body, which is also the WTT’s majority owner, acknowledged the change in leadership.

Dainton previously served also as ITTF Group CEO and played a key role in launching the commercial arm of the sport.

The ITTF Group reported total revenue of US$71.1 million for 2025, a 17 per cent increase driven by new flagship events, including the US Smash in Las Vegas and Europe Smash in Malmö, as well as the WTT Hong Kong Finals, as WTT continued to position itself as “a global product”.

However, the expansion came at a cost. Total expenditure rose to US$85.5 million, resulting in a net deficit of US$14.4 million, compared with a profit of US$1.5 million the previous year.

“This outcome reflects a year of significant investment, expansion and transition, including first-time set-up costs associated with entering new markets,” the report said.

“Moreover, some of these gains were partially offset by the loss of some global sponsors, in a context affected by external uncertainties linked to the ITTF elections and the withdrawal of top players from the series,” the report added.

“WTT has since established a more stable operating footing and now benefits from a full and clearly defined international calendar,” the report said, adding that the organisation “continues to play a central role in building long-term value for the sport”.
 
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Obviously, that is what is driving the change in CEO. From an AI summary/analysis - I wonder who this minority shareholder is...:
Could be the existing investor(s) from China.

It looks like the shit didn't hit the fan until 12/2025, suggesting Dainton swept it under the rug and kept the ITTF out of the loop for as long as possible.

WCQ's mom, for lack of a better word, is good, but even she can't save Dainton's ass...

They can kiss WTT India good bye. An even bigger black hole.
 
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2026 #01 Executive Board Meeting minutes
https://documents.ittf.sport/sites/default/files/public/2026-03/2026-01-23_ITTF_EB_Minutes.pdf
0. Welcome from the ITTF President
The President opened the meeting and recalled that the Executive Board had agreed in
Chengdu to reconvene in person on 27 February 2026 in Singapore for a full Executive
Board meeting. She clarified that the purpose of the present meeting was limited and
operational in nature, focusing primarily on financial matters, investment discussions,
and a small number of urgent issues that could not await the February meeting.

The President recalled that, at the December 2025 meeting, the Board had been alerted
to a critical cashflow situation.
Since then, management had received updated financial
data for the final months of 2025 and had held several working meetings with the
auditors. As PwC was relatively recently appointed as auditor, the audit process had been
particularly detailed and demanding, which the President noted had been beneficial in
prompting additional internal scrutiny and clarification of financial structures, particularly
in relation to ITTF–WTT linkages.

The President reported that PwC had expressed concern regarding the overall financial
position, which management had addressed jointly, with particular attention to WTT as
both a risk area and a potential driver of improved financial sustainability.

She further informed the Board that, in light of the ongoing transition period without a
Secretary General in post, preliminary onboarding of the incoming Secretary General, Mr.
Stefan BERGH, had commenced. Mr. BERGH had already held introductory discussions
with key staff and would join the ITTF in London and Singapore in February, ahead of
formally assuming his duties in March 2026.

...

3. Operations
3.1 WTT Investment Discussions
The ITTF Director of Operations provided an update on discussions with a prospective
investor in WTT. He reported that a first round of meetings had taken place, establishing
a proposed valuation.

The WTT CEO recalled that, following the December 2025 Executive Board meeting,
management had been tasked with identifying rapid and pragmatic solutions to address
the immediate financial situation. Engaging an existing investor had been identified as
the most efficient approach, as a broader market process could require six to twelve
months.
He confirmed that negotiations were being led by management with the
involvement of the President, the EVP for Finance, and the EVP for Governance.

It was also reported that discussions were ongoing with the existing minority shareholder
concerning its current shareholding. External legal counsel briefed the Board on key
features of the proposed investment structure.

Several Executive Board members engaged in a discussion about this proposed
investment. The Executive Board agreed that it would not be appropriate to take a final
decision on the proposed investment until all contractual documentation had been fully
developed, disclosed to the Board, and reviewed, including the interaction between the
shareholders’ agreement, constitutional documents of ITTF and WTT, and the Master
Licence Agreement.

3.2 ITTF and WTT Financial Position
The ITTF Director of Operations presented an updated financial forecast for ITTF, noting
that cost control measures and project postponements had resulted in a positive net
position for 2025. For 2026, a projected deficit of approximately CHF 500,000 was
forecast, primarily attributable to deferred centenary expenditures originally planned for
2025 and postponed due to the 2025 AGM disruption and eventual AGM Continuation.

On WTT, the WTT CEO reported that while losses remained significant, there had been
slight improvements toward the end of 2025, supported by strong finals events,
particularly in Hong Kong. He identified the WTT Smash event in the United States as a
major source of unanticipated losses
and confirmed that PwC would support a detailed
review of this event to identify structural and operational lessons.

It was reported that 2026 projections were materially improved, subject to effective cost
control, process optimisation, and revenue growth. Plans were underway to strengthen
financial management capacity within WTT, including the potential recruitment of senior
financial expertise.
The Board acknowledged that resolving the immediate investment transaction was a
short-term necessity but reiterated that long-term sustainability depended on
fundamental adjustments to WTT’s business model, governance, and cost structures.
 
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2026 #02 Executive Board Meeting minutes
https://documents.ittf.sport/sites/default/files/public/2026-04/2026-02-27_ITTF_EB_Minutes.pdf
0. Welcome from the ITTF President

...

Turning to WTT, the President underscored the importance of achieving both financial
sustainability and effective governance oversight. She recalled the Board’s earlier
support for increased ITTF representation within WTT governance structures and
formally indicated her intention to assume the Chair of the WTT Board, noting that such
leadership is both appropriate and necessary given ITTF’s majority ownership.

On organisational matters, the President noted that the leadership transition initiated in
November 2025 is approaching completion. She described the emerging structure as
leaner, more focused, and better aligned with the needs of Member Associations,
emphasising that service to members must remain at the core of the organisation’s
purpose.


Finally, she informed the Board that the CAS appeal challenging the ITTF Presidential
Election had been withdrawn, marking a significant step toward institutional stability.
She framed this, together with the financial and governance reforms underway, as part
of a broader effort to establish a solid foundation from which the ITTF can move forward
with clarity and confidence.

...

3. Operations
3.1 Finances

The Executive Board proceeded to an extensive and detailed discussion on the financial
position of both ITTF and WTT, beginning with an update on the 2025 financial results
and the ongoing audit process.

The ITTF Director of Operations, together with the WTT CEO, and the WTT Executive
Director (Operations & Strategy), joined the meeting for this item. The Board was
informed that the group audit for the 2025 financial year had formally commenced in
March, with PricewaterhouseCoopers (PwC) acting as external auditors. It was confirmed
that the audit process was on track for ITTF AGM 2026, notwithstanding the increased
complexity arising from personnel changes within the finance function and the scope of
review.

Turning to the financial results themselves, the ITTF Director of Operations reported that
the ITTF’s net position had not materially changed since the previous reporting
presented at the Chengdu meeting. While 2025 had been widely recognised as a difficult
financial year, the organisation had managed to stabilise its position, in part due to
additional income streams that had partially offset operational pressures. However, he
noted that the overall outcome remained below expectations.

The discussion then shifted to WTT’s financial performance, with WTT CEO and WTT
Executive Director (Operations and Strategy) providing further detail. It was explained
that, compared to earlier projections presented at the AGM, WTT’s results had
deteriorated primarily due to a reduction in partnership revenues, notably the loss of a
global premier partner, and an increase in event-related expenditures associated with an
expanded calendar, including the US and Europe Smash events.


The WTT CEO elaborated that, while the financial outcome remained negative, there had
been some improvement compared to earlier forecasts, particularly due to stronger-than-
expected performance of the Hong Kong event, which generated profits exceeding initial
projections.
Nevertheless, he stated that the overall 2025 result was not good, attributing
this primarily to the strategic decision to invest heavily in new markets and flagship
events.

A significant portion of the discussion focused on the interplay between financial
performance and the broader political context within the ITTF during 2025. WTT CEO
noted that the internal instability experienced during that period had materially affected
commercial negotiations, with potential sponsors and partners expressing reluctance to
commit in an environment perceived as uncertain.
He indicated that this had resulted in
a reduction in partnership revenues, despite the expansion of the event calendar.

The Board highlighted the importance of ensuring that Board members have full visibility
of WTT’s financial data in order to effectively fulfil their responsibilities.
In response, WTT
CEO reaffirmed that WTT financial information is fully accessible to the Board and
emphasised that there are no restrictions on transparency.

The discussion then moved to the 2026–2027 budget and forward-looking financial
projections.

The Board also discussed the implications of the audit process in this context. The
President noted that the auditors have indicated that the absence of a confirmed
investment could affect their ability to issue a clean audit opinion, further underlining the
urgency of resolving the investment discussions.

Throughout the discussion, there was a clear consensus among Board members on the
need to strengthen both financial discipline and communication. Members emphasised
that, while strategic investments in new markets and events are necessary for the long-
term development of the sport, these must be accompanied by robust cost control and
clear performance metrics, and a coherent narrative that can be communicated to
stakeholders with credibility and confidence.

3.2 WTT Investment
The Executive Board then engaged in a detailed and substantive discussion on the
ongoing efforts to secure additional investment in WTT, recognising this as a critical
priority for both short-term liquidity and long-term financial sustainability.

WTT CEO introduced the item by recalling that, following the ITTF AGM in November
2025, discussions had been initiated with existing shareholders regarding the need to
strengthen WTT’s capital structure. He explained that these discussions were driven by
the recognition that 2025 had been a financially challenging year, characterised by
increased investment in key events and reduced commercial income, and that additional
capital would be required to stabilise operations and support the transition toward
profitability.

He further noted that, at its meeting in Chengdu in December 2025, the Executive Board
had formally mandated management to explore investment opportunities, with a clear
set of parameters designed to protect ITTF’s strategic interests. These included
maintaining ITTF as the majority shareholder, preserving appropriate governance and
control mechanisms, limiting any divestment to a minority stake, and securing a solution
within a timeframe compatible with the organisation’s liquidity needs.

The ITTF Executive Vice-President (Finance) provided a detailed overview of the process
undertaken since that mandate was granted. She explained that external legal counsel
in Singapore had been engaged to provide advice on the implications of Singapore
corporate law, under which WTT is incorporated, and to assess the legal and financial
structure of the proposed investment. In parallel, Deloitte had been engaged to conduct
an independent valuation of WTT, while PwC had provided financial advisory support.

She emphasised that the review process had been more extensive and time-consuming
than initially anticipated, but that this was necessary to ensure that the Board is fully
informed and that the proposed transaction adequately protects ITTF’s interests.

WTT CEO further explained that, while discussions with the potential investor are the
most advanced and represent the most immediate opportunity to secure funding, WTT
has also explored alternative investment options. These include engagements with
private equity firms, sports marketing agencies, and other potential investors. However,
he cautioned that these alternatives would require significantly longer timelines.

The President noted that, compared to earlier discussions in December and January, the
current proposal represents a clear improvement. She emphasised the importance of
having engaged Singapore-based legal counsel, given the jurisdictional context, and
expressed confidence that the Board is now in a more informed and secure position to
assess the proposal.

The Board engaged in a thorough discussion on both the opportunities and risks
associated with the investment. Members acknowledged the necessity of securing
additional capital in the short term, particularly in light of the cash flow pressures
discussed. At the same time, they stressed the importance of ensuring that any
investment structure does not compromise ITTF’s strategic control or long-term vision
for WTT.

It was emphasised that the long-term goal is for WTT to function as a sustainable and
strong commercial vehicle, capable of generating revenue and value for the sport, while
remaining aligned with ITTF’s governance framework.

The Board also recognised that the successful completion of the investment process is
closely linked to other critical factors, including the audit outcome and the organisation’s
ability to maintain operational stability in the coming months.


To be continued in next post
 
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3.3 HR
The Executive Board received a detailed presentation from the President on the
proposed organisational structure of the ITTF, situated within the broader context of the
leadership transition initiated in late 2025 and the ongoing effort to reposition the
organisation as more agile, efficient, and service-oriented.

The President recalled that, following the departure of the previous leadership and the
internal discussions held at the December Executive Board meeting in Chengdu, a
deliberate decision had been taken not to replicate a dual executive model at the top of
the organisation. Instead of appointing both a Chief Executive Officer and a Secretary
General, the Board had agreed to consolidate executive authority under a single
Secretary General role. This approach, she explained, was intended to avoid unnecessary
complexity and to ensure a leaner, clearer chain of command.


She emphasised that the current proposal represents a structural “framework” rather
than a fully finalised organisational chart, and that its purpose is to provide a functional
architecture within which the incoming Secretary General will be able to operate and
further refine roles and responsibilities. The timing of the restructuring has been
influenced by the proximity of the AGM and the need to ensure continuity during a period
of institutional transition.

At the centre of the proposed structure is the Secretary General, who will serve as the
most senior staff executive responsible for the overall management and delivery of the
organisation’s activities. Reporting lines have been simplified in order to reduce
fragmentation and improve coordination across functional areas.

One of the most notable innovations within the structure is the creation of a
dedicated Member Associations Department, which the President described as a
strategic priority. She emphasised that the ITTF must evolve into an organisation that is
genuinely responsive to the needs of its 227 Member Associations and that this requires
a more structured and proactive approach to engagement, support, and service delivery.
In the initial phase, responsibility for this area will be directly overseen by the Secretary
General, reflecting its importance and the need to ensure strong leadership during its
establishment.

The President also outlined the reorganisation of operational functions. A clearer
distinction is being established between core operational delivery and specialised
support functions. The Events Department, including responsibility for institutional
events such as the ITTF Summit, has been consolidated to ensure greater coherence in
planning and execution. Within the Operations Departmenty, functions such as legal
(corporate) will be maintained with a flexible approach, relying where appropriate on
external expertise rather than building large internal teams. The President referred to the
recent engagement of Singapore-based legal counsel in the context of the WTT
investment discussions as an example of this model in practice.

Human resources responsibilities are being integrated within the broader Operations
Department, with Mr. Chris Tam being promoted to Chief Operations Officer, and
assuming oversight of HR, along with Finance, Equipment, and IT following internal
adjustments. The President noted that this reflects a pragmatic approach to resource
allocation, ensuring that key functions are covered without unnecessary duplication.

Another significant development is the strengthening of the President’s Office, which is
being repositioned as a more structured and multifunctional unit. This office will now
encompass communications, international relations, and protocol, in addition to its
coordination role. The President explained that this approach is inspired by governance
models used in organisations such as the IOC and SportAccord, where the President’s
office operates as a central hub for strategic coordination and stakeholder engagement.

Mr. Tristan Lavier will assume the role of Chief of Staff within this structure, supporting
both the President and the Secretary General in ensuring alignment across different
areas of the organisation.

The President was candid in acknowledging that the proposed structure is not the result
of an ideal or fully phased process, but rather a necessary step taken under time
constraints. She noted that the organisation had lost valuable time in the lead-up to the
AGM and that it was therefore important to establish a functional structure quickly, with
the understanding that further refinements will be made as the new leadership settles in.
She invited feedback from Board members, emphasising that the structure should
remain adaptable and responsive to emerging needs.

The incoming Secretary General confirmed that the new structure would formally come
into effect on Monday, 2 March 2026, and that he would communicate the changes to
staff immediately thereafter. He expressed a positive initial impression of the organisation
and its personnel, noting a strong level of engagement and readiness to move forward.
At the same time, he identified certain areas for future attention, including the need to
improve gender balance and broader diversity within senior management.

The Board engaged in a constructive discussion on the proposed structure. A question
was raised regarding the potential duplication of commercial functions between ITTF
and WTT, noting that as WTT is the primary commercial arm of the sport, it is important
to ensure that ITTF does not inadvertently recreate parallel structures that could lead to
inefficiencies or confusion. The incoming Secretary General acknowledged this point
and confirmed that careful attention would be given to maintaining a clear distinction
between the roles of the two entities. He noted that the commercial activities within ITTF
are primarily related to equipment and specific regulatory functions, but agreed that
ongoing coordination will be essential.

The President further highlighted that diversity should be considered not only in terms
of gender but also more broadly, including geographic representation and professional
backgrounds. She emphasised that building a modern and inclusive organisation is an
important component of ITTF’s long-term strategy.

In concluding the item, the Board expressed its support for the proposed structure.


To be continued in next post
 
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7. Athletes
The Executive Board received a detailed update from the Athletes’ Commission Co-
Chairs, covering recent developments, emerging concerns among players, and issues
affecting athlete representation and engagement within the ITTF and WTT ecosystem.

The report began with an overview of the Commission’s recent activities, including
internal meetings held since the previous Executive Board meeting in Chengdu and
ongoing engagement with WTT on matters affecting athletes. Particular attention was
given to the implementation of the 2026 WTT Handbook and associated changes. It was
noted that initial reactions among players have been mixed. While some athletes have
welcomed improvements in clarity, operational consistency, and procedural
transparency others have raised concerns regarding the practical implications of these
changes.

Among the key issues identified were the perceived impact of stricter withdrawal rules
and medical provisions, as well as the potential reduction in qualifying opportunities at
major events. The Co-Chairs emphasised that, while the overall direction of reform is
considered positive, further refinements will be necessary to ensure that fairness, access,
and athlete welfare remain central.

A significant portion of the discussion focused on prize money and the broader economic
realities faced by athletes. The Co-Chairs highlighted the emergence of a newly formed
players’ union, composed primarily of top-ranked athletes, which has been actively
engaging with WTT to advocate for increased prize money. They noted that this
development reflects growing expectations among elite players, but also introduces
complexity, as the interests of top-ranked athletes do not always align with those of
players competing at lower tiers.


The Board was informed that, while top-ranked players are increasingly vocal in calling
for higher prize money, many mid-ranked and lower-ranked players are more concerned
with the overall structure of competitions and the financial viability of participation. In
particular, it was noted that, under the current system, players eliminated in early rounds
of lower-tier events such as WTT Star Contenders and Contenders often incur net
financial losses due to travel and accommodation costs.
This has raised broader
questions about the sustainability and inclusiveness of the competition structure.

The ITTF Executive Vice-President (Athletes) elaborated on ongoing discussions
between the Athletes’ Commission and WTT regarding the strategic allocation of prize
money. She indicated that WTT has sought input from the Commission on how to
distribute potential increases in prize money, and emphasised that this presents an
opportunity to address structural imbalances. She proposed that, rather than focusing
solely on increasing total prize money, greater attention should be given to redistributing
existing funds in a manner that supports a wider base of athletes, particularly in early
rounds of competitions, thereby ensuring that participation does not result in financial
loss.


The Board engaged actively on this issue, recognising both the legitimacy of athletes’
demands and the financial constraints currently faced by WTT. The President
emphasised that, as the majority owner of WTT, the ITTF has a responsibility to consider
the interests of the entire athlete population, not only those at the top of the rankings.

She noted that, while commitments have been made regarding increases in prize money,
these must be assessed in light of the organisation’s financial position, and that a more
balanced distribution model would be consistent with the ITTF’s broader objectives of
inclusivity and global development.

The discussion also addressed the governance and communication challenges arising
from the emergence of the players’ union. The ITTF Executive Vice-President (Athletes)
noted that certain players have chosen to engage directly with WTT rather than through
the Athletes’ Commission, raising concerns about fragmentation and the potential
weakening of established governance structures. She emphasised the importance of
maintaining the Athletes’ Commission as the primary channel for athlete representation
and called for a clear and coordinated approach to communication.


The Co-Chairs reinforced this point, highlighting the need for improved communication
mechanisms between the ITTF, Member Associations, and athletes. They noted that a
significant number of athletes were unaware of key processes, including the upcoming
Athletes’ Commission elections, due to insufficient dissemination of information at the
national level. This, they suggested, contributes to a lack of trust and engagement within
the system.


In this context, the Commission proposed the establishment of dedicated staff support
within the ITTF to assist with athlete relations and the work of the Athletes’ Commission.

Additional technical matters were also discussed, including feedback from athletes on
equipment and officiating. The Co-Chairs reported concerns regarding the visibility of
coloured lines on tables in certain events, particularly where reflective surfaces have
affected player perception. They also relayed feedback from players regarding the Table
Tennis Review (TTR) system, specifically concerning the camera angles used to assess
service legality.
These issues have been referred to the relevant committees, including
the Umpires and Referees Committee, for further consideration.

The Board also noted broader behavioural and cultural aspects of athlete engagement.
The Co-Chairs observed that interactions between athletes and the Commission are
often dominated by grievances and operational concerns, with limited opportunities for
positive engagement or relationship-building.
They suggested that creating more
informal or structured opportunities for interaction could contribute to a more
constructive and collaborative environment.


To be continued in next post
 
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8. World Table Tennis Report
The Executive Board received a report from the WTT CEO on the current state of World
Table Tennis (WTT), covering operational performance, financial trajectory, commercial
development, and strategic direction.

The WTT CEO situating WTT within its current phase of development. He noted that,
following an initial period characterised by rapid expansion and market entry, the
organisation is now entering a more mature stage, requiring a shift in focus from growth
at all costs to stabilisation, optimisation, and consolidation. He acknowledged that, while
the ambition to grow the sport through WTT remains unchanged, the financial realities
of 2025 have necessitated a recalibration of priorities.

He described this transition in practical terms as a move toward implementing stronger
internal processes, particularly in relation to procurement, cost control, and operational
planning. He emphasised that WTT had, in its early years, operated with the agility and
pace of a start-up, which had enabled rapid expansion but had also resulted in
inefficiencies and insufficient oversight in certain areas. The current objective, he
explained, is to retain the dynamism of that model while introducing the discipline
required for long-term sustainability.

A key element of this transition is the reorganisation of internal responsibilities within
WTT. The WTT CEO explained that greater attention is now being given to financial
oversight, with a dedicated focus on identifying “low-hanging fruit” in terms of cost
savings and operational efficiencies. He highlighted the role of WTT senior staff, in
strengthening cost control mechanisms and introducing more rigorous approval
processes. At the same time, he and other members of the leadership team are focusing
on revenue generation, including partnerships, sponsorships, and ticketing strategies,
with an emphasis on ensuring that these efforts are better coordinated and aligned.

Turning to event operations, the WTT CEO highlighted the Singapore Smash as a
positive example of WTT’s potential. He noted that the event continues to perform
strongly, both commercially and in terms of fan engagement, and that the introduction
of a presenting partner represents a significant milestone. He further indicated that the
success of the event has reached a point where the current venue may no longer be
sufficient to accommodate demand, suggesting that there may be opportunities to scale
up in future editions in order to further increase revenue.

However, he cautioned that this positive example should not obscure the broader
challenges faced by WTT, particularly in relation to financial volatility. He identified three
primary areas of uncertainty that continue to affect performance: ticketing revenue,
sponsorship and partnerships, and the financial outcomes of the US and Europe Smash
events. These areas, he noted, can have a decisive impact on the organisation’s overall
financial result and therefore require careful management.


With respect to the US Smash, he provided an update on the lessons learned from the
2025 edition, which had resulted in significant financial losses. He explained that the
timing of the event, shortly after the AGM, had limited the organisation’s ability to
dedicate sufficient focus and resources to its planning and execution.
In response, WTT
has undertaken a comprehensive review of the event and has implemented several
changes for 2026.

The most significant of these is the relocation of the event from Las Vegas to Los Angeles.
The WTT CEO explained that this decision was driven by both financial and strategic
considerations. From a financial perspective, the move allows for a reduction in
operational costs, particularly in relation to venue and logistics. From a strategic
perspective, hosting the event in Los Angeles provides an opportunity to align more
closely with the Olympic Games scheduled for 2028, thereby contributing to the
development of the sport in a key market.

He noted that two potential models for the 2026 edition are currently under
consideration: one involving a larger arena with higher revenue potential but also greater
financial risk, and another involving a more controlled, Singapore-style setup with lower
risk but also lower upside. He indicated that, based on current assessments, the latter
option is likely to be preferred, as it aligns more closely with the organisation’s current
emphasis on financial stability.


The discussion then turned to the Europe Smash. The WTT CEO reported that
discussions with the city of Malmö and regional authorities have been constructive, with
strong interest expressed in establishing a long-term partnership. He explained that WTT
is seeking to secure a multi-year agreement, ideally covering a five-year period, in order
to ensure the financial viability and stability of the event. However, he noted that this is
contingent on the level of financial support that can be secured from local stakeholders,
and that alternative options may need to be considered if satisfactory terms cannot be
agreed.


The President added that improvements in local event management would be
necessary, particularly in relation to logistical coordination and cost efficiency. She noted
that closer collaboration between WTT and Member Associations could yield significant
benefits in this regard, including better utilisation of local knowledge and resources.

The WTT CEO also addressed the broader WTT event calendar, noting that it is now
largely consolidated and stable. The calendar includes four WTT Smash events, six WTT
Champions events, two Star Contenders, two Contenders, and the WTT Finals. While he
expressed satisfaction with the overall structure, he cautioned against excessive
expansion, noting that the addition of new events, whether from WTT or external
stakeholders, could create scheduling conflicts and place additional pressure on players.


This led to a discussion on the importance of athlete participation. The WTT CEO
emphasised that the presence of top players is critical to the commercial success of WTT
events, as it directly affects ticket sales, sponsorship value, and broadcast appeal. He
noted that WTT is actively working to better understand and manage the balance
between the number of events and player workload, in order to ensure that the calendar
remains both attractive and sustainable.


The Board also discussed the evolving relationship between ITTF and WTT, including
the Master License Agreement (MLA). The WTT CEO noted that the MLA, which was
drafted prior to the COVID-19 pandemic, no longer fully reflects the current realities of the
sport and is therefore under review. He indicated that discussions are ongoing regarding
how to adapt this framework to better align with the current structure and strategic
objectives of both organisations.

On the commercial side, the WTT CEO provided an update on sponsorship and
partnership development. He reported that, in addition to the continuation of existing
partnerships, WTT is close to finalising a significant agreement with another sponsor. He
also noted ongoing discussions with other potential partners, and expressed cautious
optimism regarding future growth in this area.


However, he acknowledged that performance remains uneven across markets. While
certain regions, such as Germany, Sweden, and France, have shown strong broadcast
performance, others, including the United States, Africa, and parts of Europe, remain
underdeveloped.
He highlighted ongoing efforts to improve broadcast coverage.

He further noted that media rights agreements are typically structured in four-year cycles,
and that most current agreements run through 2029.
While this provides a degree of
stability, it also limits the organisation’s ability to rapidly adjust its strategy in response to
changing market conditions.

The Board also discussed the broader market positioning of WTT. The WTT CEO
expressed confidence that, despite current challenges, WTT remains one of the most
promising properties among non-commercial Olympic sports, with strong growth
potential and increasing recognition among stakeholders.

The President reinforced this assessment, noting that recent feedback from international
partners indicates that the market is beginning to respond positively to the stabilisation
of ITTF governance. She emphasised that this improved perception must now be
leveraged to rebuild commercial momentum.

Throughout the discussion, Board members raised a number of strategic considerations.
These included the importance of balancing global expansion with financial
sustainability, the need for more rigorous market analysis in selecting event locations,
and the imperative of ensuring that WTT’s development remains aligned with ITTF’s
broader objectives.

In conclusion, the WTT CEO reiterated that, while the challenges faced by WTT are
significant, the organisation is now taking concrete steps to address them. He expressed
confidence that, with improved financial discipline, stronger governance, and continued
commercial development, WTT can transition from its current phase into a more stable
and profitable operation.

The Board acknowledged the report and noted both the progress made and the work
that remains to be done, emphasising the importance of continued oversight and
strategic alignment as WTT moves forward.
 
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TLDR

Poor oversight of finances by the board of directors.

Dainton bet big on Smashes, they lost a lot of money, especially in the USA. Dainton gets the boot. Other jobs will be consolidated. to save money.

Some Smashes did very well, so they will keep doing those. Money losers will get dropped or moved. Vegas is too expensive. It's no longer a cheap place to do anything. Vegas Smash will move to LA where lots of Asian people live. This will hopefully lead to a profitable event.
 
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TLDR

Poor oversight of finances by the board of directors.

Dainton bet big on Smashes, they lost a lot of money, especially in the USA. Dainton gets the boot. Other jobs will be consolidated. to save money.

Some Smashes did very well, so they will keep doing those. Money losers will get dropped or moved. Vegas is too expensive. It's no longer a cheap place to do anything. Vegas Smash will move to LA where lots of Asian people live. This will hopefully lead to a profitable event.
Yes, the image of Vegas has not caught up with the changes from a city that subsidized everything with its monopoly on gambling to just another expensive city (moreso because of online gambling).
 
says Shoo...nothing to see here. - zeio
says Shoo...nothing to see here. - zeio
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Jan 2018
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TLDR

Poor oversight of finances by the board of directors.

Dainton bet big on Smashes, they lost a lot of money, especially in the USA. Dainton gets the boot. Other jobs will be consolidated. to save money.

Some Smashes did very well, so they will keep doing those. Money losers will get dropped or moved. Vegas is too expensive. It's no longer a cheap place to do anything. Vegas Smash will move to LA where lots of Asian people live. This will hopefully lead to a profitable event.
It's also hinted the presidential election during WTTC 2025 tarnished the ITTF's image and drove away potential investors and commercial partners.
 
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70,870
Read 17 reviews
It's also hinted the presidential election during WTTC 2025 tarnished the ITTF's image and drove away potential investors and commercial partners.
Lol... that framing sounds too self-serving. It's more likely that the loser simply told some of his friends not to invest anymore. It's virtually impossible to tarnish a professional sport body's image.
 
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