1. Most players shout "cho-le" after they've won a good rally, after they've won a critical point, after they've done a good serve that the opponent misread etc. So basically, there are only certain moments that plyers shout "cho-le".
Harimoto on the other hand, shouts IN EVERY SINGLE POINT right from the first point,regardless if he won the point or it was an opponent's unforced error.
That completely refutes the argument that "Harimoto shouts in order to hype himself". A player needs hyping in certain moments of tension, not all the time. If you do it all the time, it completely loses its meaning. It's like drinking Red Bull all day long instead of water, all day long... At some point it will have no effect....