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The fact that there are no coaches for Tenaly blades is an underestimated point. Teaching the nuances of a grip is hard for a blade you don't understand, especially in the short game, which is the critical part of high level table tennis.Some guesses on why it's not popular:
1. Only Nittaku has the blade and perhaps they patented the design. Unless you are sponsored by Nittaku, you would use the brand that sponsored you.
2. No pros use it so there's no following from amateurs
3. Lack of models. There's no ALC, ZLC, 7 ply, hinoki, hardwood, etc
4. Thin handle.
5. Players are already used to the straight and flared designs of their first blades.
6. Transition period. Players would have to rebuild their techniques during which they would miss out on leagues and tournaments. Even more so for pros.
7. There's no coaches for tenaly blades. All of them walked the path of straight and flared, and may be against it.
8. The blades are expensive compared to similar alternatives
9. Not enough advertisement. Almost nobody knows about it. Unless you have some sort of wrist injury, you wouldn't do the research. More focus is put on rubbers and carbons fibers.
10. People want new stuff. Tenaly is more than a decade old.
11. Few stores carry them for customers to try out. You would have to fly to Japan just to hold one.